Blogapalooza 2016: On Blogging + Working With Brands

by - Thursday, May 26, 2016

blogapalooza

Last week, I attended Blogapalooza “Horizons” 2016, a huge business-to-blogger event which was held at The Elements at Centris, Quezon City. It was my second time attending, the previous was in 2015. I noticed that the venue was not as big as last year’s, which turned to be a positive thing on my part. For that reason, we were able to witness the program while we were in search for brands. I also appreciate the insightful discussions of the speakers who were just rock stars of their field! I gained a bunch of new ideas, and I can’t wait to dive into them.

On launching a blog:

  • Start by knowing yourself.
Questions to ponder:
    • “What are your goals?”
    • “What is your expertise?”
    • “What do you want to share with the world?”
  • Authenticity + Connectivity (to reader) = Blog Success (TWEET THIS!)
  • Treat your blog as a brand. Meaning, it needs to have an appearance and a character.

On branding:

  • Branding is not just the logo per se. It is the total package of your blog including its core values.

On pursuit of passion:

  • Do what you know best. There’s no specific job title that will guarantee your success.
  • Do not stop doing what makes you feel “fulfilled” because in the end when you get all the success, you’ll keep doing it.

On quality over quantity:

  • If you have the quality, quantity will follow.
  • Focus on building relationships. Numbers are superficial. (TWEET THIS!)

On working with brands:

  • Promote what you believe in. After all, it is you and your blog that represents that product/service. The quality of content must also be observed.
  • Accept brands if you see yourself working with them for the next few years. (TWEET THIS!)

On growing your blog:

  • You must remember that your blog is just a tool. It is not the end product. There are many opportunities and purposeful things that you can do outside.
  • If you decided to get serious with blogging, you must learn ‘marketing’. Creating valuable content starts with a “need”.
  • Know your competitors. And most importantly, know yourself. (TWEET THIS!)

blog-brand

We can’t hide that there’s a growing network of bloggers in the digital world. Though blogging is accessible to anybody, it’s hard to win the competition if it’s your first time in the game. However, what happens if you follow the trend is that you might grow your blog but it gets you nowhere because you do not have a brand that sets off from the crowd. The biggest lesson I learned is that it doesn’t matter where you are right now and how far you are still trying to reach. If you know yourself and you trust yourself, you’ll find a place that will allow you to thrive.

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27 comments

  1. Hello Cheryle! I was there too. Yes, it is true that I learned so much on the talks in Blogapalooza. It was my first time though. I also heard there is another one happening on November. I've seen your photos and good thing, you've got your blogger friends already to go with. I hope I could join you next time. :D

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    1. How was your first time? Were you able to meet new friends? Join with us next time, Princess. We'll be glad to meet you. :)

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  2. have you seen me bending forks with Kel Fabie? Hahahaha. Joke. i love attending Blogapalooza. last week was my 2nd time attending. i personally admire Erika Padilla. she really knows what she is saying. hope you enjoyed!


    Aika | aikaloraine.com

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    1. Probably missed that segment. I wish to see you next time, Aika! :)

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  3. I have not yet experienced attending blogging events or any events related to online groups and communities. Maybe I will find time to do so when my kids are older. What I agree the most with your article is the important of marketing and helping your bran and blog grow. Although it would really be nice to have organic traffic as your main source of traffic for your blog, marketing your website through advertising (free and paid) is necessary to reach out to your potential clients and subscribers. Eventually, this step will help you create a larger network for your website, depending on the efforts that you will do. In short, it all still depend on your efforts, not on sheer luck.

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  4. Thanks for the article. Surely adds more kick to my list of why blog in this kind of world. Keep blogging. :)

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  5. I missed Blogapalooza because we had a fellowship the very same day. I hope I can join November's event.

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  6. Thanks for sharing whatever you learnt there!! :) The event seems like an amazing informant!! :) Moreover, you've put together all the points so well in this article which is really helpful!! Thanks again!! :)

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  7. Inspiring points. As the world of blogging grows rapidly and widely, it is important to find your own unique spot.

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  8. It was nice to see you again, dear! Hopefully we can go on Nov! These are great insights to ponder ;) Such a great way to write about the event.

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  9. oh nice to hear that there will be another Blogapalooza this November.. I missed the Blagapalooza last week because we had a family outing that day... it could have been my first blogger gatherin event haha.. hopefully I can attend the next one!

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  10. This is great! I love going to conferences and being able to meet up with people in my same situation. I have never been to this one but it looks great. I love the advice that you need to know yourself first!
    www.cheerykitchen.com

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  11. Tama diba? That is why a blog is to be treated as an extension of the blogger. For commercial blogs kasi, I feel that many blogs are ... siguro for the lack of a better word, prostituting commercial brands in the sense na sulat ng sulat na lang ng PR posts. I tend to respect bloggers who retain core values and will only write what they believe in, pero MORE THAN THAT, to actually put in the time to write pros and cons.

    Equally important is that the blog must grow in quality. Syempre most naman (including me) were never educated on writing pero there has to be growth. Kung sa blog walang growth, personal e di walang growth din diba?

    http://www.amazinglifedaily.com

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  12. Thanks for sharing your tips and for summarising them so concisely. It was very easy to go through them. :) These are my favourites: 1. Do not stop doing what makes you feel “fulfilled” because in the end when you get all the success, you’ll keep doing it. 2. Focus on building relationships. Numbers are superficial. 3. You must remember that your blog is just a tool. It is not the end product. There are many opportunities and purposeful things that you can do outside. I'm just starting to take this blogging thing more seriously - it used to be just a hobby. But I found that the more I got into it, the more I became more anxious about stats and numbers and SEO's. I had to keep on reminding myself why I started blogging to begin with - it just simply made me happy. And if I compromise the articles for the sake of just meeting the numbers then it would just be another job. It's also nice to be reminded that when I started this, blogging was just a means to an end goal. :) Love this post, will bookmark it. :)

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  13. I like what you said at the end. If you trust yourself you will find a spot to thrive. Also, this looks like a great event.

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  14. These are great tips! I just started blogging seriously in February and I feel I have so much to learn. I had never even heard of Blogapalooza! My favorite tip you have is Authenticity + Connectivity = Success. I think I am naturally authentic but I can always work more on connecting to my readers.

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  15. Thank you for sharing the brand part. Wasn't able to catch the morning session. From my friends' kwento, last year's was a lot
    Bigget but this year's was more organized daw. Cant wait for the Blagapalooza part 2 on November.

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  16. I read a post from a blogger who used to frequent events. In one food event s/he attended, s/he overheard the PR rep telling her co-workers (while pointing to the bloggers) "pagkain lang katapat ng mga yan".

    I think that is the general perception to bloggers, and shabby treatment will continue unless bloggers will put premium on him/herself and his/her blog.

    http://ASKSonnie.INFO

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    1. This saddens me, Sonnie. I think both parties have the responsibility to fix this issue.

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  17. I really like your article and I agree with you, quality is the most important thing and also, a blogger should only work with brand for which he/she stands for. I, for example, will not work with a brand that does not have the same values or me.

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  18. I was there too and I also liked that it was fewer because it was better. I love that part of the talk from Ms Ginger where she mentioned that if you are thinking of being paid to blog, passion will come off.

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  19. Admin, if not okay please remove!

    Our facebook group “selfless” is spending this month spreading awareness on prostate cancer & research with a custom t-shirt design. Purchase proceeds will go to cancer.org, as listed on the shirt and shirt design.

    www.teespring.com/prostate-cancer-research

    Thanks

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  20. Regardless if you are making a brand for business purposes or just for personal use, when it comes to blogging, it is really essential to have a name and core values. In this way, you can really set your goals and achieve it. I certainly agree of the key points you have shared. For those who are planning to start, this is certainly a big help!

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  21. Interesting. I always wanted to join this event especially after I read blogposts like this sharing what they experienced. But I am far from the area and I can't just travel whenever I want to. Good for you that you were able to gain many valuable lessons from the event and thanks a lot for sharing that to us.

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  22. Glad people like you share this kind of tips and techniques to young bloggers that can guide them in their blogging industry. Kudos!

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  23. It's so sad I didn't make at Blogapalooza. Thanks for sharing what you learned at the horizons.

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  24. you are so lucky to be in that such amazing event, hoping i can attend next year for another blogapalooza,.

    www.itsbeyondimaginations.blogspot.com

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